Last week Patricia Redsicker wrote a piece published in the Social Media Examiner blog which provided a wonderful summary of the 2012 Nielson Social Media Report. The summary listed the seven key findings from the report as:
- More time invested in Mobile
- Pinterest Usage Continues to Rise
- Social Networking Generates Positive Sentiments
- Twitter Drives Social TV
- Social Care is the New Customer Care
- Mixed Feelings about Social Ads
- Social Listening a Key Consumer Activity
If you’re interested in how social media will continue to drive customer engagement, the post is a must-read!