Last week Patricia Redsicker wrote a piece published in the Social Media Examiner blog which provided a wonderful summary of the 2012 Nielson Social Media Report. The summary listed the seven key findings from the report as: More time invested in Mobile Pinterest Usage Continues to Rise Social Networking Generates Positive Continue Reading →
In a timely article in the New York Times this week, Stephen Greenhouse reports on the National Labor Relations Board finding in favor in some cases where employees were less than complimentary about their employers on social media. While outright harmful comments probably won’t be tolerated – you might have Continue Reading →
A client had recently asked me to recap a conversation on how elements of a social media marketing campaign can come together to build a buzz around an event. There are a number of tools that can be used in concert to help build interest and sustain interest after an Continue Reading →
Social is not private. That sounds so elementary, doesn’t it? Why is it then that so many people seem to forget that single, basic tenet when they post something online? I think a great deal of this duality springs from the nature of computers themselves. We think of them as Continue Reading →
Over the past few years we’ve seen an almost explosive growth in social media and networking. In previous articles we’ve looked at Twitter and Facebook – undoubtedly two of the bigger players in the scene – but in recent months we’ve begun to see a widening of path of these Continue Reading →
I don’t use Facebook anymore. I did for a time but came to realize that it simply was not an appropriate venue where I could digitally exist; my personal and professional relationships were just too complex to coexist in such a small space. Still, in light of this series on Continue Reading →
This past week the online social media communities Twitter and Facebook both fell under a denial of service attack. This attack limited accessibility to those sites for several hours on Thursday. Twitter announced it was under attack early on Thursday (Aug 06) with a brief statement on their status blog. Continue Reading →